Business Performance and Strategy Assessed coursework Essay

Business Performance and Strategy Assessed coursework - Essay Example . In this context, it can be stated that in the contemporary society, the market for products has become volatile due to the strong competition among several companies. In order to maintain a stable position and competitive advantage in the market with high market share, companies are applying several positioning strategies (Andreasen, 2001). In other words, it can be stated that positioning helps companies to build their reputation in the market with profitability. The positioning procedure implemented is used to develop the brand and product name in the global market. After the advent of globalisation, positioning has become important for the companies in order to promote the products and enhance the sales. This procedure of positioning is mainly used for highlighting the products and makes it popular among varied customers (Dabija and Abrudan, 2008). Contextually, market positioning is a method through which the brand name of the company is positively influenced with the help of marketing mix. The appropriate positioning refers to the understanding of the core market competency and applying the strategy for greater market share. Positioning is important for every industry and hence in this paper the emphasis is on the automobile sector and its positive impact on Ford Motor Company. However, in the current market, with the increase in competition in the automotive market, the use of the positioning strategy is becoming more significant (Arab British Academy for Higher Education, 2014). Ford Motor Company is among the leading brands in the automobile industry. This company was initially known as Detroit Automobile Company (Sinha, 2009). However, the company saw its existence in the world of business in the year 1903 and was named as Ford. In the current global market, Ford is recognised to be one of the most profitable companies in the automobile

The changeling by Thomas Middleton Research Paper

The changeling by Thomas Middleton - Research Paper Example It was interesting to note how their personalities changed during the course of the journey of the story, and how they went through various changes over the course of their respective lives, also intertwined with each others’ because of the various events that took place in their daily lives. Therefore, the focus of this paper has been aligned to the different characters’ existences and how they cope with things that come their way and come to be known in the end. This is mainly a play centred on the idea of sexual tensions between people and how physical beauty always at first outlives a person’s inner beauty and personality. The characters develop and understand their own selves over the course of the entire play and come to terms with themselves as to how they should have been. (Middleton Thomas, Rowley William 1) In The Changeling, Beatrice-Joanna comes across to the readers as someone who portrays a sense of rhetoric love. She is a woman who catches the attention of two men at once, and throughout the course of the play, she displays a reflection of the desires of both of them, which coincide and conflict with each other, at the same time. Beatrice-Joanna is Vermandero’s daughter. She is a shrewd young woman whose interests lie in a number of things. She makes men fall for her in order to get her dirty work done, for example, the way she behaves with DeFlores throughout the play. She entices men by making them believe that she will give them what they want most with her – some alone time in the bedroom. â€Å"Forsooth, if we are to hear of no wickedness, history must be done away with. So those comedies should be prized which condemn the vices which they bring to our ears, especially when the life of impure women ends in an unhappy death.† Scaliger, a literature critic, said this in reference to Beatrice and the actual impurity that lay within her. With a more thorough analysis given below, with regard to her